Introduction
My TV show consists of specifically “Pensioners” watching YouTube video's but
on the TV instead. It would be shown at 10pm, every Friday and would be on Channel
4. Channel 4 is where most of the drama programs are shown. I also think
this is a great time to show as Gogglebox would be shown at 9:00pm and this would
be shown straight away after Gogglebox has finished. The duration of the TV
program would be 30 minutes. 30 minutes would fit roughly 2 maybe 3 videos
depending how long they all last for. This would be a competition between
Gogglebox and Pensioners React. I wanted to be more specific with the people on the shows as there's already a YouTube channel out there called Elders React. This contains old people from the ages of 50. I thought making a Pensioners version would make it more specific and is from a certain age which is 60. Old people can be a variety of people. It depends what people class as old. The screen will be split into two. One half showing them reacting and the other the video they are watching. Each show will end with a question to the audience, what do you want to see
us react to next week?
Gogglebox
I had looked around on the internet to find out what the gap in the market
was. I noticed that the main programs shown on the TV and that are popular
are Gogglebox and Off their Rockers. From these two popular TV shows, I
decided to mix them together and produce a program called Pensioners React.
I had noticed that The Fine Brothers had produced a channel consisting of
different people reacting to videos. They have “Kids React,” "Teens React," “Adults React” and “Elders React”. Pensioners reacts could get mixed up with
Elders React but I wanted to be more specific as elderly people has a range of
different ages, roughly age 50 +.
Secondary Research
Gogglebox gets roughly 5,300 views a week and the least amount of views they have ever got is roughly 4,000 views. For the whole month it was on it got 23,459 views altogether.
Rating on IMDb:
The IMDb website give Gogglebox an 8/10 on ratings from people rating with their reviews. For a program like that, its done well
Review for Gogglebox on IMDb:
On most of their reviews on IMDb they gave 8/10 on ratings. Also most of the reviews were good. Just the occasional one where it says they just think the whole thing is scripted. I then backed this up with a Forum that I found on the internet. Forums for Gogglebox: I thought this would back it up as it’s not a review as such but it shows people’s opinions and what they need to do to maybe make the show better. Another way of showing feedback to maybe the producers and directors of the show. In the forum, this particular forum from this person and said that they aren’t keen on the narrator of Gogglebox. Although Caroline Aherne is in The Royle Family which is a popular TV show that has now ended after all the years it has been on the TV.
Primary Research:
You get a personal review from the people on Gogglebox and how they think
the show is from their point of view.
https://youtu.be/sHeDmBN_-q4
A survey was made on Channel 4 website to see what Britain's favourite TV
shows they liked.
Audience Research:
Getting different data from this program has helped marketers with their
research for newly added TV shows or gathering ideas together to produce a
new TV show. The cast on Gogglebox give their own opinion on different TV
shows that are already out there and have been given to watch. Their opinions
are really valid when it comes down to marketing. It shows what people like
and dislike from their age, gender, ethnicity, occupation and social class. On
Gogglebox there are a mixture of all these listed so it’s easier for marketers to
set different standards for what they are going to produce next.
Social Media Engagement:
The show have personally have given the cast a Twitter account to interact
with their fans. Even the oldest people on Gogglebox have got Twitter account
and are on their daily with 81,5000 followers. This shows that they have a large
amount of fans supporting them for what they do on the TV by giving them
compliments for what they do or say and laughing about it. Basically
communicating with their fans that they have made while being on the show.
Psychographics:
Maslows hierarchy of needs graph shows the different stages and types of
stereotypical people. This is a great way of showing different ways in which
stereotypical people are put into characterise to show what stage they are at.
For example, people who seek discovery would be classed as the explorers or
people who seek escape would be classed as the strugglers. In Gogglebox there are mixtures of all these which can also make marketing a
little easier.
Social Class:
Gogglebox is watched by E, D, C2, C1, B and A. Most people I have asked have
watched Gogglebox and they are at D or E as we are students at college or
have part/full time jobs. It goes all the way up to A as most celebrities have
watched. They even got the chance to go on it themselves for Christmas
special. Celebrities such as James Dornan, Nick Frost, Miranda sings and many
more.
Production research:
They pay the cast roughly £15 a night, which is £107 weekly for them to stay
on the program. Channel 4 doesn’t get public funding. It is funded entirely from its own commercial activities.
Off their rockers
Off their rockers is a TV show that contains elderly people pulling pranks on
people in the street to get a reaction out of them. Nearly being 7/10 peoples first opinions weren’t that great. They thought it was all set up even when they
showed at the end the people that were pranked, people still thought it was fake. One of elderly women on 'Off their rockers' became that popular, she made her
own Betty Whites 'Off their Rockers' show. I think 'Off their Rockers' social class would be E, D, C2, C1 and maybe B. It got 10,940,000 views from all 3 series. Roughly, 3,300 each series.
Production Research:
ITV are funded by advertising and sponsorship.
Elders react
Elders React is a Youtube playlist made by The Fine Brothers. The fine
brothers are sponsored by Ford and Comedy Central. Roughly 2,800,000,000 views altogether on their channel. The channel on YouTube has just over 13,500,000 subscribers. They have 5 different channels. They tried to copyright the word “React” and lost a lot of subscribers from this because people weren’t keen on the idea.
On January 26, 2016, The Fine Brothers announced that they would license and
trademark their existing React series and let creators create their own react
series. In particular, The Fine Bros applied to trademark among other terms,
the term "react", which is used in the title of numerous other YouTube videos
unrelated to the Fine Brothers' YouTube channel. The announcement was met
with backlash from their viewers and fellow YouTube content creators, many
of whom believed the Fine Brothers were attempting to prohibit the creation
of reaction videos by people unaffiliated with their channel. In response, the
brothers promised that they will "not be trying to take revenue from other
types of reaction videos, and will not be copyright-striking." However, other
YouTubers have reported multiple copyright related video takedowns. There
have also been claims that another YouTube channel was producing 'SeniorsReact' videos prior to the Fine Brothers 'Elders React' series. The backlash led to
a dramatic drop in subscribers, with upwards of 675,000 accounts collectively
unsubscribing from the React and Fine Bros Entertainment channels in protest
as of February 22, 2016 – Taken from Wikipedia
The social class for Elders React are E, D, C2 and C1 at the most. Not many Adults watch these types of videos.
Audience
16 – 18. I would place my target audience this age as the YouTube videos the
Pensioners would be watching would be appropriate for their age. For
example,KSI and the sidemen videos as they are slightly inappropriate for
under 16 but not many people I know in their 20’s watch their videos.
From the research I had done from Gogglebox, Off their Rockers and Elders
React I have found out what people are more into and what social class they
have been placed in. The demographics for each of the TV shows I have
researched seem to be very similar. I think for the TV show, I think I have
produced the social class would be E, D, C2 and maybe C1 or even B.
Leon and June have both made a success out of Gogglebox as they are critical
people and they are also old.
Product Placement
YouTube would be placed in the video to create awareness to other people
that don’t watch YouTube, to go and watch YouTube.
Copyright would also have to be used in this particular TV show as its using
someone else's work and not their own. They would have to get permission
from the people who have made the videos on YouTube whether they can use
the video or not.
Sponsorship
A suitable Sponsorship for the TV show would be Kellogg’s. This TV show would
be filmed anytime of the day and occasionally they would be eating breakfast.
A Kellogg’s is a family cereal brand. They have many different types of cereal.
Market
I decided to show the TV program on Channel 4 as there are many
competitions with BBC 3 and different dramas. Also there is competition with
Gogglebox being on the same channel, which is Channel 4. My TV program
would be shown straight after Gogglebox.
Pen Portrait
Hello, my name is Rebecca. I am 17 years
old and I am currently in college studying
media. I am in my second year of level 3
and I’m really enjoying it.
In my spare time I like to watch my
favourite YouTubers. Im addicted. I
especially like watching. The fine
Brothers Entertainment channel which
contains Kids React, Teens React, Adults
React and Elders react. I just find them all
interesting, especially the Elders React as
I always want to know what their opinion
is on videos young people make these
days.
On a weekend I make my own Youtube
videos as I was inspired by other
YouTubers such as KSI and the sidemen.
They make funny and enjoyable videos
that are targeted at 16-18 year olds. I
know some of my friends do this as I have
made collabs with them. Also when they
come to my house we also watch The
Fine Brothers Entertainment as we are
always wanting to know what people
think of certain videos.
My conclusion for the success of my TV program. I think my TV program would
do alright. I don’t think it would be a huge success as theres a YouTube channel
already like that with footage already containing similar things. That channel
already has over 13 million subscribers but has lost some recently from the
backlash over copyrighting the word react.
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